How to GROW Your Fanbase in 2019

In this video I’m gonna show you how you can grow your fan base in 2019 what’s up guys Brandon here from KDMR Music, the channel that teaches you how to succeed in the music business so if you’re new here this is where we teach you everything you need to know to grow a successful music career so if you’re looking for that kind of information then you’re in the right place hit that red subscribe button it’s on the screen right now now it’s a new year new year new you new music career all of those cliches right but here’s the reality 2018 may not have gone the way you wanted it to go but 2019 can be a different

story so I want to teach you a few ways or talk to you about a few ways that you can grow your fan base in 2019 because let’s face it if you can’t build a fan base you don’t have a shot at a successful career I’ve said this over and over on this channel but an engaged fan base is the key that unlocks every door in the music industry if you want a record label deal if you want people beating down your door and all of that all of that comes with engaged fans so let’s talk about a few ways to achieve that where you know you may have failed last year here are some things you can do to make sure you’re engaging and attracting fans day in and day out in 2019 so the first thing that you can do and what’s often the most effective is playing live shows live

shows are usually the most effective because that is where a fan can see all of who you are as a person if you’re funny if you are engaging if you have an interesting story if you are a great performer and if you have music that really connects and resonates with people that usually comes out on the stage in ways that it doesn’t always come out on social media in the songs themselves in interviews there’s just something about the intimacy of a live show where you can really show off who you are as a person and connect one to one with potential fans and those relationships that you make on the road or in those venues are typically the ones that follow you for the longest so please make it a point to play more live shows in 2018 I actually just did it so excuse me 2019 I just did a video a couple of weeks ago and I’ll link to that in the YouTube card about how you can book more

live shows and no matter what stage of your career you’re in so please use live performances at as a way to grow your fan base now the second way that you can grow your fan base in 2019 is through collaboration collaborate with other artists in your area it’s a great way to steal or share your fan base with another artist and vice versa I’m sure there are people in your area who like the same types of music is you who make music that’s similar to yours who have fans that would love your music just as much as they love theirs so find areas where you can collaborate and collaborating doesn’t always mean that you do a song together maybe you throw shows together maybe you’re good at web

design and this band in your area needs a good website trade those services say hey I’ll design your website if you put me on the bill for your next show and so on and so forth there are so many different ways that you can collaborate and barter with other artists other writers other bands in your area and that collaboration is gonna do a few different things of course it’s gonna open you up to their fan base and that’s always great and that’s the purpose of this video but it’s going to help you network in the industry as well because everyone knows someone who knows someone who knows someone so the better connected you are the more opportunities your open yourself up for in the future and then of course the more fans may come from that relationship down the road so that’s why collaboration is such a huge part of growing your fan base this year another way to grow your fan base that’s kind of underutilized right now is playlist pitching Spotify just released a tool that allows you to pitch your music directly to them and that’s all well and good but there’s some ground work you should be doing first I did a video about this a couple of weeks ago as well but you can actually

submit to user-generated playlists just by searching on your phone for Spotify playlist and there are other tools who have n places that have already aggregated these lists and I’m a link to those in the show notes or I’ll do another video on those another time but my point is playlists are huge most of the people that are listening to music are listening to it through an app like Spotify like Apple musics like Deezer and all of these services have some sort of a playlist or some sort of an algorithm driven experience for their users so the most so the more playlists that you can get on the more people you’re exposed to the more likely you’ll gain more fans so please make playlists pitching a part of your strategy in 2019 now the last area I want to focus on for this video is paid advertising paid advertising is a great way to expose yourself to new audiences and it’s the one thing that you have that the artist that you grew up on did not usually in

marketing up until very recently we’re talking in the last five to seven years all marketing was done based on guest guesswork you know you may know who your ideal customer is you may know roundabout age range you may know round about what other brands they may be interested in where they shop what their household income is and you kind of just throw stuff at them until it sticks that’s why TV advertising was so big because if someone likes ESPN then they might like your basketball shoes right now Facebook Ads take that take that idea and social media has taken that idea and drilled it down to the most miniscule of details you can literally go on Facebook right now and target people who are newly engaged between this age and this age who live within 15 miles of this is it and who are

expecting their first child that is how detailed you can get with this audience targeting in facebook ads specifically and I know Facebook ads seem to be kind of saturated right now there are a lot of people talking about them but the reality is Facebook ads are still the most cost effective way to reach audiences that may not already be familiar with you I mean there’s no other platform that allows you to say hey here are my customers I want you to go out and get me people like this so with your music what does that mean you can go on Facebook and target people let’s say

you’re a lyrical rapper with East Coast beats right you can target j.cole fans and you can target j.cole fans and a specific city you can target j.cole fans who shop at journeys you can really drill down that far and put your music out in front of them and wait for them to bite they may like the videos they may buy your merchandise they may join your email list all of these are activities that bring them closer to being a fan of yours for life so I hope I’ve gotten your wheels turning of course we’re going to drill down deep into all of these topics and more in this year you may have noticed I’m doing two videos a week now not just one so you guys will be seeing a lot more of me and we’re gonna really really I want to help you succeed in music this year so if you want to know more about marketing your music about attracting fans I happened to have written a book about that so the music marketing guidebook is still available I’ll leave the link in the description of this video and I’ll see you in another video very soon peace

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Music Business Marketing

My Favorite SEO Hack to Increase Website Traffic

SEO Edmonton

Have you tried all those traffic hacks out there that me and all these other, quote unquote, gurus and marketing experts have told you, but you found that you’re getting very little traffic or results? Well, you know what, I’m gonna change that today. Hey everyone, I’m Neil Patel, and today I’m gonna share with you my favorite hack to increase your website traffic that you’re not using. (upbeat music) Before we get started, make sure you subscribe or follow this channel, whatever social channel you’re on, if you wanna stay up-to-date with the latest and greatest in marketing information, make sure you subscribe. What is this hack? Do you really think it’s that great? Is it? Can’t be, Neil, right? Well, trust me.

I bet less than 1% of you are using this tactic. You’ve heard of Google Search Console, right? Well, of course you have. I’ve talked about it, Google’s talked about it, everyone who’s a marketer has talked about it. But here’s what I want you to do. Trust me. You’re not doing this. First, go into Google Search Console. Second, look for all the keywords that you’re ranking for that are driving the majority of the traffic. They should be ranked at the top within your Google Search Console.

It typically shows you the most popular keywords that you get the most clicks for to the least popular ones at the bottom. Now I want you to take those keywords and click on ’em. Google Search Console will show you which page that keyword is pointing to. This is really important. Once you’ve done this, you now know the most popular keywords that are driving traffic to your website. If you guys already know how to do this, and you’ve done this before, comment with a yes. If you don’t know how to do this, please comment with a I’ve never done this before or a no. The reason I’m asking you to do this is this will help me create future videos so I know what to teach you on and what I know not to teach you on ’cause I don’t wanna regurgitate the same information that you already know. But as I mentioned, you’re not doing this. And check this out, I’m not talking about the Google Search Console part. You now have the keywords that are driving traffic and what pages they’re going to.

Take that keyword and put it into Ubersuggest. Ubersuggest will show you all the Google suggest versions of that keyword. What I mean by Google suggest is, have you every done a Google search and you start typing in things like marketing, and it starts recommending other long tail phrases that are similar to marketing that other people search for? These are other popular terms. If you already know that you’re ranking for terms like marketing, what Ubersuggest will do is it’ll show you all the long tail phrases. See with Google, it’s much harder to rank for head terms than it is to rank for long tail terms.

So take whatever terms that you’re already ranking for that’s driving the majority of your traffic, print to Ubersuggest it’ll show you all the other similar long tail phrases that you should be using within that web page. Now I want you to go back to your web page and I want you to integrate those keywords in there. It could be that you can just add them in because your contents are already similar to those key words. It may be that you have to update your content, add in paragraphs and paragraphs of text which is fine as well.

You’ll also find that some of those key words aren’t relevant enough to your content and that means that you may want to write a secondary article or another article around that one long tail phrase. Now that you’ve done this, I want you to also update your title tag and your meta description to include those most popular terms that Ubersuggest showed you. Now that you’ve done that, take that URL, go back into Google Search Console and submit it for re-indexing. Once you submit it for re-indexing, what you’ll find is it’ll get re-crawled by Google again. Within 30 days, you’ll notice that your page that was already ranking for a head term, a popular term that was driving a lot of your traffic, will also now start ranking for long tail phrases and you’ll be getting all this extra traffic that you never had before. That’s my traffic hack. It’s simple, it’s easy to do but most people don’t use it because it uses tools like Google Search Console and Ubersuggest separately instead of combining them.

When you combine them, you’ll get much more traffic and best of all both of these tools are for free. Thanks for watching, make sure you like this video, share it, subscribe to the channel and of course if your confused on any steps of this tactic leave a comment below, let me know where you’re struggling and I’ll respond helping you out.

SEO Edmonton Call 587.200.3361

 

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How I grew my photography business

Hey guys, welcome back to my channel! in today’s video, I’m gonna be sharing with you the game changers in my business. this was actually a suggestion from one of my subscribers and they asked what were some game changers like gear I purchased maybe experiences I had software’s and mindsets things like that that I think are the biggest game changers in my own business now reflecting back on the past 5 years and I really love this question I think it’s a good one so I’m going to answer it in today’s video. before we dive in, if you are new here, hit that subscribe button I make videos just like this one every single week for photographers just like you ok so starting off with experiences I have 3 different experiences that I think really shaped Who I am as a photographer

now and took me the farthest of anything that I tried in my business early on and the first is second shooting I second shot for a couple of different wedding photographers pretty consistently meaning I second shot you know 10 or 15 weddings with that same photographer in my first year so while I was booking my own weddings I was also working for other photographers and this was hugely valuable not only to grow as a photographer just get the camera in my hands working manual that kind of thing but really good to see how other photographers run a wedding day and get to see how the timeline works on a wedding day so if you can get second shooting experience I think that would be hugely valuable especially if you’re moving into the world of

weddings the second experience that really helped me out was shooting couples for free I even shot individuals families friends and engaged couples and it just got me really comfortable with posing other people in front of the camera and it got my feet wet into the industry a little bit before I had pain clients so if you don’t have any portfolio you’ve never photographed a couple before don’t just jump in and start charging people do it for free so you can gain the experience without the pressure of having that paying client and all those expectations the third experience that really grew me was attending a business focused workshop for photographers so I attended a workshop

called the business essentials and doing this really early on in my career and starting to think about profit and my cost of doing business and sales and marketing and just the different side of photography early on instead of being only thinking about my gear and my flash and my settings really set me up for success when it came time to grow my business because at the end of the day my goal as a photographer wasn’t just to produce beautiful work but to bring home a paycheck and support my life and my family’s life with my

photography and so being in that mindset from the very beginning really helped me and took me really far so I’m gonna link some of my favorite resources below for you guys if you’re interested in the business side of photography or you’d like to just grow in general and business knowledge marketing knowledge branding knowledge and that kind of thing so be sure to check that out so in terms of gear I have two pieces of equipment that I think just made a really big impact in the final results of my images now I personally wanted to shoot weddings and I wanted to shoot a lot of portraiture and be

able to photograph couples in low light and not have too much noise so I was struggling for a long time to be able to accomplish what I was envisioning in my head until I received well until I bought a full-frame camera body so until I had a camera body that could handle a little bit of a higher ISO I struggled to get that look and then the second pieces of equipment that really helped pair with the full-frame camera body is the 85 millimeter lens so for me personally in my own business it was absolutely crucial that I have a full-frame camera and an 85 millimeter lens combined to really get that look that I was going for and that kind of became my signature look which really built my brand in my business and took it forward now when it comes to editing early on I was really overwhelmed by Lightroom I knew I needed to use Lightroom and not

Photoshop because I’d be dealing with so many images but I didn’t know how to use Lightroom and one class that really helped me organize the catalogs understand presets and just all the editing modules was a class by Jarrod Platt over on creativeLIVE I’ll link down below but I think it was like less than $100 and it is so in depth and really breaks down every single area of Lightroom so that you can understand your import settings your export settings and how to achieve the edits that you’re really looking for in your photography so that leads me to software’s I have three softwares that I want to mention for you

guys today the first is photo mechanic before I got photo mechanic I was using Lightroom to actually go through and pick the images that I wanted to edit and it just took ages and ages and ages and Lightroom’s actually not meant for calling and it just slows everything down if you have a huge amount of images in your catalogue that you don’t need to be there so I use photo mechanic and I have a video all about that so I won’t get into it but you can check that out here and I’ll link it down below the second software that I use is honey book and honey book is how I manage all the nitty-gritty of like contracts invoicing getting paid getting things signed questionnaires a lot of the back and forth of

my clients is just a client management software really and I waited a little too long to get a client management software because I thought I needed to wait until I was really busy and really profitable and while that kind of makes sense at first blush it becomes really overwhelming to transfer everything over so I had a really inefficient system of getting my contract signed and invoicing my clients and remembering when to invoice them after you know a certain amount of time had passed and they needed to make their next payment or whatever is in your client process and so transferring over was kind of a pain so I really encourage you if you want to have a wedding photography business

sort of photography business in general get a client management software sooner than you think you need it because it will actually allow you to be able to grow to the levels that you need to because your business will be set up in a really healthy and sustainable way instead of having all these weird backwards ways of getting paid and getting contracts signed and sending invoices and I mean even sending a proposal like if you’re filling out all that information customizing that sending it to your client every single time like I know people that are wasting time on proposals when it should be like three clicks and it

can be really quick your time is really valuable so get a client management software the third software I want to mention is my like you it is an app that I use on my phone that tracks all my mileage and all I have to do is swipe left or right and tell it whether it was a business expense or business mileage or personal and at the end of the year it I to mises everything out and it gives me a form that I can send with my taxes so that I can get the most amount of write-offs possible for my business so once I discovered this app I knew this is what I want to pay for it every single year and it just makes my life so much easier I don’t have to keep a log or keep receipts or any of that like it’s all digital and I love that it you know preps all my tax forms at the end of the year

so it’s really really great I have three books that completely change the game for me I guess mindset wise but also just gave me a lot of incredible business knowledge when I was first starting my business the first is the pumpkin plan the second is the book start and the third I have to look at my list it’s fine art weddings I’m gonna link all of these below I’m not going to get into every single one of them but these are the three books that when I really sat down and I really thought about it I can attribute the most amount of business growth and change and they just were the biggest game changers for me starting out in my photography business the final thing that I want to share with you guys is a couple of mindset shifts I guess you could say and that I had

early on in my business and those were looking at other photographers looking at people that I admired and looked up to and wanted to be like and realizing that they were just people they put on their pants one leg at a time they’re human beings and that they started at zero as well so when I start when I first started out I kind of you know had all these amazing people up on pedestals and I it was really hard for me to imagine that I could ever be there or ever booked clients like they do or produce work like they do but I really started shifting that mindset and asking you know why not me why couldn’t I do this why can’t I book that client and why can’t I make that money why can’t I produce that work and I think that mindset was really hugely crucial for my success and just saying like why not me so that was really huge I know that’s

like kind of you know woowoo or like a little bit vague but I think your mindset going into business and your belief in yourself is hugely impactful on how it’s all gonna go down and whether or not you’re gonna push through and have the grit to continue when you come up against resistance and struggles and problems which you inevitably will the last thing that I think had like a profound impact on my business was the compound effect and the compound effect is simply that there’s nothing that you can do once or twice or three times that’s gonna change everything for your business but rather it’s something that you do every single day for a long amount of time that suddenly adds up to something so it starts to compound in effect and all that blogging you’re doing and networking and posing going on workshops reading books listening to podcasts all these things you know one of them or two of them may not feel impactful but in the long run they add up to huge results and that’s the compound effect and that’s something that took a little while to grow and have momentum in my business but I just kept at it and I knew that the

compound effect would take effect and that I would see huge growth of my business and then it would take some time so I remembered the compound effect when I was submitting my work to magazines and blogs and I knew that it could take a really long time for that search engine optimization to truly take effect and for me to start seeing those results so keep in mind the compound effect when you’re growing your business and don’t be discouraged if you blog for a couple months and you don’t see any results because it can take more than you think to start seeing the results but it truly will add up because of the compound effect so I would love to hear from you what were the biggest game changers in your business is it a piece of gear an app software’s something completely front leave it in the comment section below I’m super curious to hear what you think were the biggest game changers in your business or that you think could be your biggest game changers as you’re implementing right now if you enjoyed this video give it a thumbs up and I will see you next week bye guys

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