September 11th is now known as “Patriot Day” in the United States, observed as the National Day of Service and Remembrance for the victims of the 9/11 attacks. Across the country, numerous events will solemnly honor the devastating loss of thousands of lives and the destruction designed to rip the very fabric of this great nation. We join in remembering those lost, celebrating those who bravely responded where terror struck, lifting up those who still suffer today as a result of the attacks, and honoring those who serve around the globe, fighting to protect freedom.
Eighteen years ago, 19 militants tied to the Islamic extremist group al-Qaeda killed more than 3,000 people (including more than 400 police officers and firefighters) and wounded more than 10,000 others during three coordinated attacks on 9/11, masterminded by Osama bin Laden. It was the deadliest attack on the US in history and the most devastating foreign act of war on American soil since the attack on Pearl Harbor.
Furnace Repair Edmonton – Prepare for Winter Before It Arrives (780) 733-1256
Even though we are still enjoying warm weather and winter seems far away, now is a great time to begin preparing. If you do a bit at a time before winter hits the tasks are not at all overwhelming.
So often, people wait until the last minute to take care of necessary duties. Worst yet, some people wait until snow or rain is pouring down to even begin thinking of what needs to be done.
Safety should be a top priority. Assess the quality of your indoor air. You can easily create an indoor health hazard with poor quality air. If you have excessive dust or dirt, take steps to clean it up.
Make sure your smoke detectors are in good working order. They can literally save your life. If you don’t have detectors throughout your home, you need to make that a top priority on your “honey-do” list. Better yet, don’t wait for someone else to take care of this most important task, do it yourself as soon as possible
Your Recruiters WANT to fill your jobs, efficiently and well. This is not specific to internal or external recruiters. As a recruiter, this outlines all we need to know in order to ensure hiring success.
Are you ready to impress the you upper management by being the one with the best team in the entire business? Do you want to be number one with a professional team that can’t be beat? All of that is completely possible when you know how to hire the best talent.
You also have to be great at attracting, recruiting and retaining the best talent. Attracting Talent has everything to do with your employment brand, and hopefully you are working hard to make candidates WANT to come work for you. Retaining Talent is also important. You must provide excellent training, career advancement opportunity and competitive compensation… at a minimum. Finally, you have to be able to recruit the best talent. Since most managers do not have the time to do their own recruiting, they rely on industry p
About a decade ago, many found encouragement in the writings and near daily emails of a man named Sam Parker. A few years later, Sam wrote a number of books around which he has built a series of seminars helping lead teams to peak performance.
One of those compelling books is 212°: The Extra Degree. In the wisdom he shares, Sam challenges us to give that extra degree that produces steam. Today is the 212th day of the year, or a 212 day…a day where you can do more and go longer than before simply by powering up using that one extra degree that boils water and creates steam.
At 211°, water is simply hot. At 212°, it puts off steam; and steam is used to move the most massive machines and power cities. Even nuclear carriers – the largest machines in the world – still move on steam.
As we all work to continue or begin a cadence to finish the year strong on whatever Rocket Ride to success you may be enjoying, take time each day to reflect on that one little bit extra that makes a
In this video I’m gonna show you how you can grow your fan base in 2019 what’s up guys Brandon here from KDMR Music, the channel that teaches you how to succeed in the music business so if you’re new here this is where we teach you everything you need to know to grow a successful music career so if you’re looking for that kind of information then you’re in the right place hit that red subscribe button it’s on the screen right now now it’s a new year new year new you new music career all of those cliches right but here’s the reality 2018 may not have gone the way you wanted it to go but 2019 can be a different
story so I want to teach you a few ways or talk to you about a few ways that you can grow your fan base in 2019 because let’s face it if you can’t build a fan base you don’t have a shot at a successful career I’ve said this over and over on this channel but an engaged fan base is the key that unlocks every door in the music industry if you want a record label deal if you want people beating down your door and all of that all of that comes with engaged fans so let’s talk about a few ways to achieve that where you know you may have failed last year here are some things you can do to make sure you’re engaging and attracting fans day in and day out in 2019 so the first thing that you can do and what’s often the most effective is playing live shows live
shows are usually the most effective because that is where a fan can see all of who you are as a person if you’re funny if you are engaging if you have an interesting story if you are a great performer and if you have music that really connects and resonates with people that usually comes out on the stage in ways that it doesn’t always come out on social media in the songs themselves in interviews there’s just something about the intimacy of a live show where you can really show off who you are as a person and connect one to one with potential fans and those relationships that you make on the road or in those venues are typically the ones that follow you for the longest so please make it a point to play more live shows in 2018 I actually just did it so excuse me 2019 I just did a video a couple of weeks ago and I’ll link to that in the YouTube card about how you can book more
live shows and no matter what stage of your career you’re in so please use live performances at as a way to grow your fan base now the second way that you can grow your fan base in 2019 is through collaboration collaborate with other artists in your area it’s a great way to steal or share your fan base with another artist and vice versa I’m sure there are people in your area who like the same types of music is you who make music that’s similar to yours who have fans that would love your music just as much as they love theirs so find areas where you can collaborate and collaborating doesn’t always mean that you do a song together maybe you throw shows together maybe you’re good at web
design and this band in your area needs a good website trade those services say hey I’ll design your website if you put me on the bill for your next show and so on and so forth there are so many different ways that you can collaborate and barter with other artists other writers other bands in your area and that collaboration is gonna do a few different things of course it’s gonna open you up to their fan base and that’s always great and that’s the purpose of this video but it’s going to help you network in the industry as well because everyone knows someone who knows someone who knows someone so the better connected you are the more opportunities your open yourself up for in the future and then of course the more fans may come from that relationship down the road so that’s why collaboration is such a huge part of growing your fan base this year another way to grow your fan base that’s kind of underutilized right now is playlist pitching Spotify just released a tool that allows you to pitch your music directly to them and that’s all well and good but there’s some ground work you should be doing first I did a video about this a couple of weeks ago as well but you can actually
submit to user-generated playlists just by searching on your phone for Spotify playlist and there are other tools who have n places that have already aggregated these lists and I’m a link to those in the show notes or I’ll do another video on those another time but my point is playlists are huge most of the people that are listening to music are listening to it through an app like Spotify like Apple musics like Deezer and all of these services have some sort of a playlist or some sort of an algorithm driven experience for their users so the most so the more playlists that you can get on the more people you’re exposed to the more likely you’ll gain more fans so please make playlists pitching a part of your strategy in 2019 now the last area I want to focus on for this video is paid advertising paid advertising is a great way to expose yourself to new audiences and it’s the one thing that you have that the artist that you grew up on did not usually in
marketing up until very recently we’re talking in the last five to seven years all marketing was done based on guest guesswork you know you may know who your ideal customer is you may know roundabout age range you may know round about what other brands they may be interested in where they shop what their household income is and you kind of just throw stuff at them until it sticks that’s why TV advertising was so big because if someone likes ESPN then they might like your basketball shoes right now Facebook Ads take that take that idea and social media has taken that idea and drilled it down to the most miniscule of details you can literally go on Facebook right now and target people who are newly engaged between this age and this age who live within 15 miles of this is it and who are
expecting their first child that is how detailed you can get with this audience targeting in facebook ads specifically and I know Facebook ads seem to be kind of saturated right now there are a lot of people talking about them but the reality is Facebook ads are still the most cost effective way to reach audiences that may not already be familiar with you I mean there’s no other platform that allows you to say hey here are my customers I want you to go out and get me people like this so with your music what does that mean you can go on Facebook and target people let’s say
you’re a lyrical rapper with East Coast beats right you can target j.cole fans and you can target j.cole fans and a specific city you can target j.cole fans who shop at journeys you can really drill down that far and put your music out in front of them and wait for them to bite they may like the videos they may buy your merchandise they may join your email list all of these are activities that bring them closer to being a fan of yours for life so I hope I’ve gotten your wheels turning of course we’re going to drill down deep into all of these topics and more in this year you may have noticed I’m doing two videos a week now not just one so you guys will be seeing a lot more of me and we’re gonna really really I want to help you succeed in music this year so if you want to know more about marketing your music about attracting fans I happened to have written a book about that so the music marketing guidebook is still available I’ll leave the link in the description of this video and I’ll see you in another video very soon peace
These business quotes are a gamechanger. Get ready for some inspiration and action-packed advice.
1. “The secret of change is to focus all your energy not on fighting the old but on building the new.” — Socrates, father of Western philosophy
2. “Always deliver more than expected.” — Larry Page, co-founder of Google
3. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” — Ben Silbermann, founder of Pinterest
4.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States
5. “Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART
6.“Be undeniably good. No marketing effort or social media buzzword can
1. “Never give in except to convictions of honor and good sense.”
— Winston Churchill
2. “Stop chasing the money and start chasing the passion.”
— Tony Hsieh
3. “Success is walking from failure to failure with no loss of enthusiasm.”
— Winston Churchill
4. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.”
— G. K. Chesterton
5. “Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”
— Thomas J. Watson
6. “If you are not willing to risk the usual, you will have to settle for the ordinary.”
– Jim Rohn
7. “The ones who are crazy enough to think they can change the world, are
Have you tried all those traffic hacks out there that me and all these other, quote unquote, gurus and marketing experts have told you, but you found that you’re getting very little traffic or results? Well, you know what, I’m gonna change that today. Hey everyone, I’m Neil Patel, and today I’m gonna share with you my favorite hack to increase your website traffic that you’re not using. (upbeat music) Before we get started, make sure you subscribe or follow this channel, whatever social channel you’re on, if you wanna stay up-to-date with the latest and greatest in marketing information, make sure you subscribe. What is this hack? Do you really think it’s that great? Is it? Can’t be, Neil, right? Well, trust me.
I bet less than 1% of you are using this tactic. You’ve heard of Google Search Console, right? Well, of course you have. I’ve talked about it, Google’s talked about it, everyone who’s a marketer has talked about it. But here’s what I want you to do. Trust me. You’re not doing this. First, go into Google Search Console. Second, look for all the keywords that you’re ranking for that are driving the majority of the traffic. They should be ranked at the top within your Google Search Console.
It typically shows you the most popular keywords that you get the most clicks for to the least popular ones at the bottom. Now I want you to take those keywords and click on ’em. Google Search Console will show you which page that keyword is pointing to. This is really important. Once you’ve done this, you now know the most popular keywords that are driving traffic to your website. If you guys already know how to do this, and you’ve done this before, comment with a yes. If you don’t know how to do this, please comment with a I’ve never done this before or a no. The reason I’m asking you to do this is this will help me create future videos so I know what to teach you on and what I know not to teach you on ’cause I don’t wanna regurgitate the same information that you already know. But as I mentioned, you’re not doing this. And check this out, I’m not talking about the Google Search Console part. You now have the keywords that are driving traffic and what pages they’re going to.
Take that keyword and put it into Ubersuggest. Ubersuggest will show you all the Google suggest versions of that keyword. What I mean by Google suggest is, have you every done a Google search and you start typing in things like marketing, and it starts recommending other long tail phrases that are similar to marketing that other people search for? These are other popular terms. If you already know that you’re ranking for terms like marketing, what Ubersuggest will do is it’ll show you all the long tail phrases. See with Google, it’s much harder to rank for head terms than it is to rank for long tail terms.
So take whatever terms that you’re already ranking for that’s driving the majority of your traffic, print to Ubersuggest it’ll show you all the other similar long tail phrases that you should be using within that web page. Now I want you to go back to your web page and I want you to integrate those keywords in there. It could be that you can just add them in because your contents are already similar to those key words. It may be that you have to update your content, add in paragraphs and paragraphs of text which is fine as well.
You’ll also find that some of those key words aren’t relevant enough to your content and that means that you may want to write a secondary article or another article around that one long tail phrase. Now that you’ve done this, I want you to also update your title tag and your meta description to include those most popular terms that Ubersuggest showed you. Now that you’ve done that, take that URL, go back into Google Search Console and submit it for re-indexing. Once you submit it for re-indexing, what you’ll find is it’ll get re-crawled by Google again. Within 30 days, you’ll notice that your page that was already ranking for a head term, a popular term that was driving a lot of your traffic, will also now start ranking for long tail phrases and you’ll be getting all this extra traffic that you never had before. That’s my traffic hack. It’s simple, it’s easy to do but most people don’t use it because it uses tools like Google Search Console and Ubersuggest separately instead of combining them.
When you combine them, you’ll get much more traffic and best of all both of these tools are for free. Thanks for watching, make sure you like this video, share it, subscribe to the channel and of course if your confused on any steps of this tactic leave a comment below, let me know where you’re struggling and I’ll respond helping you out.
Search engine optimization for wedding photographers is really quite easy to understand and implement in your business and will have a huge impact in letting more clients find your photography business. I’m Jamie from jamiedelainewatson.com and let’s get into basic search engine optimization for wedding photographers right now. The first step to getting started with search engine optimization on your blog is installing the Yoast SEO Plug-in. I’m using a WordPress blog, which I highly recommend for the functionality and availability of all their plug-ins. If you don’t see this on the recommended page when you go to your WordPress settings and their plug-ins we’re just going to search from keyword here, Yoast SEO, and you’re going to hit install now. I already have it so that’s why mine says active so you’re going to hit install now. Once that’s done when you go to one of your blog posts you’ll see it underneath your main blog post content.
At the end of your blog post content you’ll see the Yoast SEO plug-in right here. This is a really handy plug-in that allows you to set the focus keyword right here and also helps you to edit the snippet that’ll be shown on Google when somebody searches so this is how it will appear in Google, you can edit that there. Then they’ll also tell you an analysis of how your SEO’s doing so any problems they’ve found, improvements you can make, and good results. Then the plug-in will give you either a red light, a yellow light, or a green light for good, okay, or bad. You can this specific blog post, because I haven’t worked on it yet, says “SEO Okay”. The second step to achieving a good SEO rating for your blog is to create titles that your ideal client is searching for. For this wedding that took place at this specific venue you can see that I’ve named it with the venue’s name followed by wedding. This is a huge improvement versus naming the blog post Sarah and Brandon Wedding because nobody is Googling for Sarah and Brandon’s wedding.
Instead I want to attract brides who are searching in Google the name of the venue followed by wedding assumably because they’re getting married there and want to see examples. Let’s try this out, I’ve opened up a new Chrome window in incognito mode. What this means is that it’s not taking into account any of my past history or personal preferences and it’s not personalizing my Google results at all, it’s all exactly as another client or another person would see. I’ve searched Robert H Lee Alumni Wedding, because that’s the title of the post, and you can see here fourth, fifth, sixth, my post comes up number seven based on that search result.
This is an amazing way for me to market to brides who are getting married at this venue and actually number eight is also me from a wedding two years ago. After you have your search friendly title you’re going to want to make sure that you have the same title right here in the permalink because this also will help Google know that this is relevant information so not only is the title there it’s also here. Another great title I could add photos to the end of this, because that may be an exact search term that somebody would be using, either one.
You definitely don’t want just the venue name, you want to add wedding if not wedding photos. SEO tip number three is to name all of your images in the specific blog post with the search term as well. All of these images that I’ve put into this blog post that you can see here they’re not called SarahandBrandon.Jpg instead they’re listed as RobertHLeeAlumniCentreWeddingPhotos01.jpg. You can see here if you look into the HTML you can see all of these different images tags here, this is how I’ve named them.
It’s quite easy to rename using a program like Photo Mechanic or Lightroom and you can rename these really quickly and I have them all named under the venue name or the search term. The reason we name our images with the specific venues name is it provides another opportunity for Google to show off our photos to a client who may be searching for the specific venue. Instead of typing into the regular Google search results I tested this out by clicking images and under images I’m going to search through, these are all images that Google has deemed relevant to this search term. Now I don’t see … well this is actually my image right here, you can see Jamie Delaine Blog written there so the third image is one of mine and as we go down I’ll see a few more of mine here, this is also one of mine, it’s even pulled in other weddings that aren’t at this venue because it’s been from my blog that had this wedding on it. Here we start to see Sarah and Brandon’s, the blog post I was showing you, so these are popping up here, this is also one of there’s.
Now this is only going to increase in weeks to come, this is a pretty new blog post. Maybe a bride would be searching for wedding photos on Google images, she’d click this, and then she’d want to go see where this post is, and the next thing we know she arrives on my blog post here and hopefully contacts me to book her wedding. SEO tip number four is to include the name of the keyword you’re focusing on throughout the blog post. It’s not enough to just have it in the title and in the permalink and in the images, we can go one step further and include links throughout. You can see that I’ve done that here by saying, “I’d love the chance to photograph weddings at Robert H Lee Alumni Centre,” while linking to the venue site, I’ve also listed it here under Ceremony and Reception Venue there. You always want to make sure that this flows naturally, you definitely don’t want to just copy and paste that link a million times, that kind of used to be the old SEO rules 10 years ago.
What you’re going to want to do is try to fit this in naturally with what you’re saying. I could have probably done even a better job at this, a good example would be I could go down to where there’s a reception image, like here for example this is the ceremony, and I could say something like I love photographing in this beautiful space at the Robert H Lee Alumni Centre and then I could link to that as well and that would be another way of introducing my keyword into the blog post. SEO tip number five is you want to include quality links throughout your post. A really easy way to do this when we are wedding photographers is to link to all of the vendors involved in the day.
I’ve gone through here and I have every single vendor and a link to their website, this is showing Google that my website is quality and it’s also focused on directing traffic to other quality websites and so I’ve linked all of these here. These are called outbound links, you’ll also want some inbound links which means bouncing people around to other blog posts you have that they may find relevant. Something I maybe should have done with this post is I could say, “P.S if you want to see another wedding photographed at the UBC Alumni Centre,” it’s another name for it, “You can visit Jamie and Jason’s wedding blog post right here,” and then I would link this to another wedding that I did at the Alumni Centre and that provides another quality link to Google to show that my website is worth indexing and bumping up in the search results.
The sixth and final SEO tip is going to be using alt tags in your images. Essentially alt tags are something that describe the image to Google because Google doesn’t know what they’re actually looking at, it’s relying on all of this data we put in our blog post and in our images to provide quality search results for people who are searching. In WordPress if you click the edit button here on the image you’ll see the alt text under alternate text written here.
I’m going to write Robert H Lee Alumni Centre Wedding Photos, this is telling Google that this is what this image is about. Let me click update, what this means is that when I go to this image here and say you have a pin it Pinterest button I can click save and my alt text will automatically be imported here so anytime this image is shared you’ll have that text embedded in the image through the alt text. Of course adding alt text to 80 images one by one by using this edit tool would take a long, long time so instead what I do is I use the HTML version of this post. If you’re new to HTML we’re going to click over here to text and then I’m going to copy all of this text by going command C, but I’m going to open up my text editor. Once I have my text editor open I’m going to go format, make plain text, so there’s no formatting, and then we’re going to paste this. This looks like a confusing amount of code but what we’re going to look for here is alt equals two quotes.
We’re going to use the find and replace and we’re going to have alt two quotes go here, so this is what we’re finding, and then what we want to replace it with. What we want to replace it with is your keyword search term. Anytime you see this in the document it’s going to replace it with that so we’re going to replace all and then we’re going to copy this text again and drop it back into the text editor and cover everything there. Then you’re going to want to make sure that nothing else changed in your post which it didn’t and then you’re going to hit update and that’s a really quick way to update all of your alt text.
I hope you enjoyed this video, if you want more tips on how to find your ideal client and how to bring more work into your photography business you’re going to want to head to jamiedelainewatson.com/50ideas, five zero ideas, and there’s over 50 ideas for how to market your photography business and bring more clients to your awesome work. If you like this video please give it a thumbs up, subscribe, and comment below and I would love to hear from you in the comments and interact with you there.