Basic SEO For Wedding Photographers

Edmonton Business SEO

Search engine optimization for wedding photographers is really quite easy to understand and implement in your business and will have a huge impact in letting more clients find your photography business. I’m Jamie from jamiedelainewatson.com and let’s get into basic search engine optimization for wedding photographers right now. The first step to getting started with search engine optimization on your blog is installing the Yoast SEO Plug-in. I’m using a WordPress blog, which I highly recommend for the functionality and availability of all their plug-ins. If you don’t see this on the recommended page when you go to your WordPress settings and their plug-ins we’re just going to search from keyword here, Yoast SEO, and you’re going to hit install now. I already have it so that’s why mine says active so you’re going to hit install now. Once that’s done when you go to one of your blog posts you’ll see it underneath your main blog post content.

At the end of your blog post content you’ll see the Yoast SEO plug-in right here. This is a really handy plug-in that allows you to set the focus keyword right here and also helps you to edit the snippet that’ll be shown on Google when somebody searches so this is how it will appear in Google, you can edit that there. Then they’ll also tell you an analysis of how your SEO’s doing so any problems they’ve found, improvements you can make, and good results. Then the plug-in will give you either a red light, a yellow light, or a green light for good, okay, or bad. You can this specific blog post, because I haven’t worked on it yet, says “SEO Okay”. The second step to achieving a good SEO rating for your blog is to create titles that your ideal client is searching for. For this wedding that took place at this specific venue you can see that I’ve named it with the venue’s name followed by wedding. This is a huge improvement versus naming the blog post Sarah and Brandon Wedding because nobody is Googling for Sarah and Brandon’s wedding.

Instead I want to attract brides who are searching in Google the name of the venue followed by wedding assumably because they’re getting married there and want to see examples. Let’s try this out, I’ve opened up a new Chrome window in incognito mode. What this means is that it’s not taking into account any of my past history or personal preferences and it’s not personalizing my Google results at all, it’s all exactly as another client or another person would see. I’ve searched Robert H Lee Alumni Wedding, because that’s the title of the post, and you can see here fourth, fifth, sixth, my post comes up number seven based on that search result.

This is an amazing way for me to market to brides who are getting married at this venue and actually number eight is also me from a wedding two years ago. After you have your search friendly title you’re going to want to make sure that you have the same title right here in the permalink because this also will help Google know that this is relevant information so not only is the title there it’s also here. Another great title I could add photos to the end of this, because that may be an exact search term that somebody would be using, either one.

You definitely don’t want just the venue name, you want to add wedding if not wedding photos. SEO tip number three is to name all of your images in the specific blog post with the search term as well. All of these images that I’ve put into this blog post that you can see here they’re not called SarahandBrandon.Jpg instead they’re listed as RobertHLeeAlumniCentreWeddingPhotos01.jpg. You can see here if you look into the HTML you can see all of these different images tags here, this is how I’ve named them.

It’s quite easy to rename using a program like Photo Mechanic or Lightroom and you can rename these really quickly and I have them all named under the venue name or the search term. The reason we name our images with the specific venues name is it provides another opportunity for Google to show off our photos to a client who may be searching for the specific venue. Instead of typing into the regular Google search results I tested this out by clicking images and under images I’m going to search through, these are all images that Google has deemed relevant to this search term. Now I don’t see … well this is actually my image right here, you can see Jamie Delaine Blog written there so the third image is one of mine and as we go down I’ll see a few more of mine here, this is also one of mine, it’s even pulled in other weddings that aren’t at this venue because it’s been from my blog that had this wedding on it. Here we start to see Sarah and Brandon’s, the blog post I was showing you, so these are popping up here, this is also one of there’s.

Now this is only going to increase in weeks to come, this is a pretty new blog post. Maybe a bride would be searching for wedding photos on Google images, she’d click this, and then she’d want to go see where this post is, and the next thing we know she arrives on my blog post here and hopefully contacts me to book her wedding. SEO tip number four is to include the name of the keyword you’re focusing on throughout the blog post. It’s not enough to just have it in the title and in the permalink and in the images, we can go one step further and include links throughout. You can see that I’ve done that here by saying, “I’d love the chance to photograph weddings at Robert H Lee Alumni Centre,” while linking to the venue site, I’ve also listed it here under Ceremony and Reception Venue there. You always want to make sure that this flows naturally, you definitely don’t want to just copy and paste that link a million times, that kind of used to be the old SEO rules 10 years ago.

What you’re going to want to do is try to fit this in naturally with what you’re saying. I could have probably done even a better job at this, a good example would be I could go down to where there’s a reception image, like here for example this is the ceremony, and I could say something like I love photographing in this beautiful space at the Robert H Lee Alumni Centre and then I could link to that as well and that would be another way of introducing my keyword into the blog post. SEO tip number five is you want to include quality links throughout your post. A really easy way to do this when we are wedding photographers is to link to all of the vendors involved in the day.

I’ve gone through here and I have every single vendor and a link to their website, this is showing Google that my website is quality and it’s also focused on directing traffic to other quality websites and so I’ve linked all of these here. These are called outbound links, you’ll also want some inbound links which means bouncing people around to other blog posts you have that they may find relevant. Something I maybe should have done with this post is I could say, “P.S if you want to see another wedding photographed at the UBC Alumni Centre,” it’s another name for it, “You can visit Jamie and Jason’s wedding blog post right here,” and then I would link this to another wedding that I did at the Alumni Centre and that provides another quality link to Google to show that my website is worth indexing and bumping up in the search results.

The sixth and final SEO tip is going to be using alt tags in your images. Essentially alt tags are something that describe the image to Google because Google doesn’t know what they’re actually looking at, it’s relying on all of this data we put in our blog post and in our images to provide quality search results for people who are searching. In WordPress if you click the edit button here on the image you’ll see the alt text under alternate text written here.

I’m going to write Robert H Lee Alumni Centre Wedding Photos, this is telling Google that this is what this image is about. Let me click update, what this means is that when I go to this image here and say you have a pin it Pinterest button I can click save and my alt text will automatically be imported here so anytime this image is shared you’ll have that text embedded in the image through the alt text. Of course adding alt text to 80 images one by one by using this edit tool would take a long, long time so instead what I do is I use the HTML version of this post. If you’re new to HTML we’re going to click over here to text and then I’m going to copy all of this text by going command C, but I’m going to open up my text editor. Once I have my text editor open I’m going to go format, make plain text, so there’s no formatting, and then we’re going to paste this. This looks like a confusing amount of code but what we’re going to look for here is alt equals two quotes.

We’re going to use the find and replace and we’re going to have alt two quotes go here, so this is what we’re finding, and then what we want to replace it with. What we want to replace it with is your keyword search term. Anytime you see this in the document it’s going to replace it with that so we’re going to replace all and then we’re going to copy this text again and drop it back into the text editor and cover everything there. Then you’re going to want to make sure that nothing else changed in your post which it didn’t and then you’re going to hit update and that’s a really quick way to update all of your alt text.

I hope you enjoyed this video, if you want more tips on how to find your ideal client and how to bring more work into your photography business you’re going to want to head to jamiedelainewatson.com/50ideas, five zero ideas, and there’s over 50 ideas for how to market your photography business and bring more clients to your awesome work. If you like this video please give it a thumbs up, subscribe, and comment below and I would love to hear from you in the comments and interact with you there.

Thank you so much for watching. .

Edmonton Business SEO call 587.200.3361

 

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How I grew my photography business

Hey guys, welcome back to my channel! in today’s video, I’m gonna be sharing with you the game changers in my business. this was actually a suggestion from one of my subscribers and they asked what were some game changers like gear I purchased maybe experiences I had software’s and mindsets things like that that I think are the biggest game changers in my own business now reflecting back on the past 5 years and I really love this question I think it’s a good one so I’m going to answer it in today’s video. before we dive in, if you are new here, hit that subscribe button I make videos just like this one every single week for photographers just like you ok so starting off with experiences I have 3 different experiences that I think really shaped Who I am as a photographer

now and took me the farthest of anything that I tried in my business early on and the first is second shooting I second shot for a couple of different wedding photographers pretty consistently meaning I second shot you know 10 or 15 weddings with that same photographer in my first year so while I was booking my own weddings I was also working for other photographers and this was hugely valuable not only to grow as a photographer just get the camera in my hands working manual that kind of thing but really good to see how other photographers run a wedding day and get to see how the timeline works on a wedding day so if you can get second shooting experience I think that would be hugely valuable especially if you’re moving into the world of

weddings the second experience that really helped me out was shooting couples for free I even shot individuals families friends and engaged couples and it just got me really comfortable with posing other people in front of the camera and it got my feet wet into the industry a little bit before I had pain clients so if you don’t have any portfolio you’ve never photographed a couple before don’t just jump in and start charging people do it for free so you can gain the experience without the pressure of having that paying client and all those expectations the third experience that really grew me was attending a business focused workshop for photographers so I attended a workshop

called the business essentials and doing this really early on in my career and starting to think about profit and my cost of doing business and sales and marketing and just the different side of photography early on instead of being only thinking about my gear and my flash and my settings really set me up for success when it came time to grow my business because at the end of the day my goal as a photographer wasn’t just to produce beautiful work but to bring home a paycheck and support my life and my family’s life with my

photography and so being in that mindset from the very beginning really helped me and took me really far so I’m gonna link some of my favorite resources below for you guys if you’re interested in the business side of photography or you’d like to just grow in general and business knowledge marketing knowledge branding knowledge and that kind of thing so be sure to check that out so in terms of gear I have two pieces of equipment that I think just made a really big impact in the final results of my images now I personally wanted to shoot weddings and I wanted to shoot a lot of portraiture and be

able to photograph couples in low light and not have too much noise so I was struggling for a long time to be able to accomplish what I was envisioning in my head until I received well until I bought a full-frame camera body so until I had a camera body that could handle a little bit of a higher ISO I struggled to get that look and then the second pieces of equipment that really helped pair with the full-frame camera body is the 85 millimeter lens so for me personally in my own business it was absolutely crucial that I have a full-frame camera and an 85 millimeter lens combined to really get that look that I was going for and that kind of became my signature look which really built my brand in my business and took it forward now when it comes to editing early on I was really overwhelmed by Lightroom I knew I needed to use Lightroom and not

Photoshop because I’d be dealing with so many images but I didn’t know how to use Lightroom and one class that really helped me organize the catalogs understand presets and just all the editing modules was a class by Jarrod Platt over on creativeLIVE I’ll link down below but I think it was like less than $100 and it is so in depth and really breaks down every single area of Lightroom so that you can understand your import settings your export settings and how to achieve the edits that you’re really looking for in your photography so that leads me to software’s I have three softwares that I want to mention for you

guys today the first is photo mechanic before I got photo mechanic I was using Lightroom to actually go through and pick the images that I wanted to edit and it just took ages and ages and ages and Lightroom’s actually not meant for calling and it just slows everything down if you have a huge amount of images in your catalogue that you don’t need to be there so I use photo mechanic and I have a video all about that so I won’t get into it but you can check that out here and I’ll link it down below the second software that I use is honey book and honey book is how I manage all the nitty-gritty of like contracts invoicing getting paid getting things signed questionnaires a lot of the back and forth of

my clients is just a client management software really and I waited a little too long to get a client management software because I thought I needed to wait until I was really busy and really profitable and while that kind of makes sense at first blush it becomes really overwhelming to transfer everything over so I had a really inefficient system of getting my contract signed and invoicing my clients and remembering when to invoice them after you know a certain amount of time had passed and they needed to make their next payment or whatever is in your client process and so transferring over was kind of a pain so I really encourage you if you want to have a wedding photography business

sort of photography business in general get a client management software sooner than you think you need it because it will actually allow you to be able to grow to the levels that you need to because your business will be set up in a really healthy and sustainable way instead of having all these weird backwards ways of getting paid and getting contracts signed and sending invoices and I mean even sending a proposal like if you’re filling out all that information customizing that sending it to your client every single time like I know people that are wasting time on proposals when it should be like three clicks and it

can be really quick your time is really valuable so get a client management software the third software I want to mention is my like you it is an app that I use on my phone that tracks all my mileage and all I have to do is swipe left or right and tell it whether it was a business expense or business mileage or personal and at the end of the year it I to mises everything out and it gives me a form that I can send with my taxes so that I can get the most amount of write-offs possible for my business so once I discovered this app I knew this is what I want to pay for it every single year and it just makes my life so much easier I don’t have to keep a log or keep receipts or any of that like it’s all digital and I love that it you know preps all my tax forms at the end of the year

so it’s really really great I have three books that completely change the game for me I guess mindset wise but also just gave me a lot of incredible business knowledge when I was first starting my business the first is the pumpkin plan the second is the book start and the third I have to look at my list it’s fine art weddings I’m gonna link all of these below I’m not going to get into every single one of them but these are the three books that when I really sat down and I really thought about it I can attribute the most amount of business growth and change and they just were the biggest game changers for me starting out in my photography business the final thing that I want to share with you guys is a couple of mindset shifts I guess you could say and that I had

early on in my business and those were looking at other photographers looking at people that I admired and looked up to and wanted to be like and realizing that they were just people they put on their pants one leg at a time they’re human beings and that they started at zero as well so when I start when I first started out I kind of you know had all these amazing people up on pedestals and I it was really hard for me to imagine that I could ever be there or ever booked clients like they do or produce work like they do but I really started shifting that mindset and asking you know why not me why couldn’t I do this why can’t I book that client and why can’t I make that money why can’t I produce that work and I think that mindset was really hugely crucial for my success and just saying like why not me so that was really huge I know that’s

like kind of you know woowoo or like a little bit vague but I think your mindset going into business and your belief in yourself is hugely impactful on how it’s all gonna go down and whether or not you’re gonna push through and have the grit to continue when you come up against resistance and struggles and problems which you inevitably will the last thing that I think had like a profound impact on my business was the compound effect and the compound effect is simply that there’s nothing that you can do once or twice or three times that’s gonna change everything for your business but rather it’s something that you do every single day for a long amount of time that suddenly adds up to something so it starts to compound in effect and all that blogging you’re doing and networking and posing going on workshops reading books listening to podcasts all these things you know one of them or two of them may not feel impactful but in the long run they add up to huge results and that’s the compound effect and that’s something that took a little while to grow and have momentum in my business but I just kept at it and I knew that the

compound effect would take effect and that I would see huge growth of my business and then it would take some time so I remembered the compound effect when I was submitting my work to magazines and blogs and I knew that it could take a really long time for that search engine optimization to truly take effect and for me to start seeing those results so keep in mind the compound effect when you’re growing your business and don’t be discouraged if you blog for a couple months and you don’t see any results because it can take more than you think to start seeing the results but it truly will add up because of the compound effect so I would love to hear from you what were the biggest game changers in your business is it a piece of gear an app software’s something completely front leave it in the comment section below I’m super curious to hear what you think were the biggest game changers in your business or that you think could be your biggest game changers as you’re implementing right now if you enjoyed this video give it a thumbs up and I will see you next week bye guys

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